Monday, February 16, 2009

Expectation Management

It is not just Geithner’s disappointing reception last week, but the continued lack of expectation management which is a worrying sign with Obama Administration. Now we have Axelrod over selling Obama’s Housing Plan. When will it stop?

When it comes to money, Obama Administration must understand that ‘over selling’ is detrimental and expectation management is the name of the game. Alternating between high sales pitches and ‘we are in dire states’ Obama utterances is hardly an effective communication strategy.

As so many economists have said, in the end this is the crisis of confidence which only gets addressed when you have a right communication strategy. From an accomplished team, such a poor economic communication performance is quite disappointing and in the end detrimental to the recovery.

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